Crisjoyas Story

Why create this brand?

First of all, I am a mother of a lovely daughter and a woman passionate about fashion. My name is Emily.

In 2008, when I gave birth to my daughter and saw her for the first time, her purity and impeccability inspired me to say the word “crystal.” For me, all girls are born as crystals, perfect and beautiful.

Besides being a mother, I worked in the jewelry industry for over ten years and discovered that I still had a great passion for jewelry. That's why I decided to quit my job and create my own brand.

CRIS is short for CRISTAL, and I chose it because I want to build a bridge of communication with the women and girls who wear my jewelry.

My daughter is in her teens now, but she still likes to talk to me about how to match clothes and jewelry. I always tell her that she doesn't have to imitate anyone, that she has her own unique beauty that she should find and highlight. Thanks to our conversations, we have become increasingly closer.

What do I want to express?

My goal is for all women and girls to be able to find their own unique beauty and feel more confident and happy when wearing our jewelry. I want CRIS to be a place where we can share and communicate, and where the relationship between mothers, daughters and friends is strengthened.

What do we offer our clients?

At CRIS, we share tips on how to wear jewelry in everyday life and how to make it the perfect complement to any outfit. We hope that our jewelry makes you feel good and helps you enhance your natural beauty.

What is our value system?

The 100% metals we use in our store are 925 sterling silver, which is an eco-friendly and recyclable material. In addition, our crystals and pearls are natural and pure materials. We also try to use recyclable paper materials for our packaging boxes.